1. To Build up Image with Brand and to Contend for the First with Service.

2. Did you smile today?

3. Concepts of Value: People-oriented, Sincerity-focused, Guests First, Quality-devoted

4. Han Yuan Tenet: Let Each Guest be Satisfied, Make Each Employee be Brilliant.

5 . Business Conception: Guests are Brothers and Sisters. Guests' Requests are always the Goal we pursue.

6. Han Yuan Spirit: Do Ordinary Things, Achieve Extraordinary Goals

7. Han Yuan Style: Honesty, Efficiency, Consideration and Innovation

8. Quality Notion: Pursue Perfection

9. Management Orientation: No Defects Management, Zero Distance Service.

10. Management Mode: Form-filling Assessment, Flexible Management.

11. Management Style: To be Strict but Value the Norms with Evidence, to be Strict but Value Practice with a Certain Degree, to be Strict but Value Consistency with Emotions.

12. Management Guideline: High Standard, Rigorous Discipline, Deliberate Scheme and Steady Work.